Glass jar hoarder + peanut butter addict
Like anyone else my age, I'm a self proclaimed foodie
I’m obsessed with plants and want to grow my own veggies
There were 25 pupils in my entire primary school - can’t get more rural than that!
Fun facts
Designer, storyteller, nature lover
I have a background in interior architecture and over 17 years of experience in the hospitality industry, including co-owning and managing a business. My path into digital design was a natural progression—blending my knowledge of spatial design, aesthetics and user experience with a passion for helping small businesses succeed. Having worked directly with customers for years, I know how important it is for digital products to feel trustworthy and aligned with business goals.
When I’m not immersed in designing wireframes or perfecting user flows, you’ll find me striking a yoga pose to balance out all those screen hours, or taking to the trails for a run. Nature’s the perfect backdrop for problem-solving, and fresh air is my secret to staying sharp and recharged.
Meet the Designer
Designer, storyteller, nature lover
Fun facts
Meet the Designer
Glass jar hoarder + peanut butter addict
Like anyone else my age, I'm a self proclaimed foodie
I’m obsessed with plants and want to grow my own veggies
There were 25 pupils in my entire primary school - can’t get more rural than that!
I have a background in interior architecture and over 17 years of experience in the hospitality industry, including co-owning and managing a business. My path into digital design was a natural progression—blending my knowledge of spatial design, aesthetics and user experience with a passion for helping small businesses succeed. Having worked directly with customers for years, I know how important it is for digital products to feel trustworthy and aligned with business goals.
When I’m not immersed in designing wireframes or perfecting user flows, you’ll find me striking a yoga pose to balance out all those screen hours, or taking to the trails for a run. Nature’s the perfect backdrop for problem-solving, and fresh air is my secret to staying sharp and recharged.
01 Discovery
01 Discovery
User interviews
Empathy maps
User personas
User stories
User journey maps
02 Define
02 Define
Problem statement
Goal statement
Competitive audit
User flow
Site map
03 Design
03 Design
Storyboards
Wireframes
Accessibility
High fidelity mockups
Low + high fidelity prototypes
04 Test
04 Test
Quantitative testing:
System usability scale, heatmaps + analytics tool (Maze)Qualitative testing:
User interviews + usability testing
Quantitative testing:
System usability scale, heatmaps + analytics tool (Maze)Qualitative testing:
User interviews + usability testing
05 Learnings
05 Learnings
What I learned
What's next? (future product developments)
Some thoughts
This is the ideal process to implement. But in reality, with change and deadlines, I don't believe that there is a rigid 'one size fits all' approach. When challenges arise, I am adaptable and adjust to each project.
My UX design process
Some thoughts
This is the ideal process to implement. But in reality, with change and deadlines, I don't believe that there is a rigid 'one size fits all' approach. When challenges arise, I am adaptable and adjust to each project.
Quantitative testing:
System usability scale, heatmaps + analytics tool (Maze)Qualitative testing:
User interviews + usability testing
Some thoughts
This is the ideal process to implement. But in reality, with change and deadlines, I don't believe that there is a rigid 'one size fits all' approach. When challenges arise, I am adaptable and adjust to each project.
Storyboards
Wireframes
Accessibility
High fidelity mockups
Low + high fidelity prototypes
01 Discovery
User interviews
Empathy maps
User personas
User stories
User journey maps
02 Define
03 Design
04 Test
05 Learnings
Problem statement
Goal statement
Competitive audit
User flow
Site map
What I learned
What's next? (future product developments)
My UX design process
© Yosta Kerssens 2025 | Designer
© Yosta Kerssens 2025 | Designer | yosta.kerssens210@gmail.com
© Yosta Kerssens 2025 | Designer | yosta.kerssens210@gmail.com